SELLERS
Selling Your Home
Selling a home is more than putting it on the market. It is a financial decision that requires thoughtful preparation, strategic pricing, and careful contract management.
Every home, seller, and situation is different. The right approach depends on your goals, your timeline, and current market conditions.
Below is an overview of what the process involves and how I guide sellers through it.
Preparation & Positioning
Before your home goes live, we focus on presentation and strategy.
This may include:
• Reviewing comparable sales and current competition
• Identifying small improvements that create stronger first impressions
• Discussing timing and market conditions
• Establishing a pricing strategy designed to attract serious buyers
Preparation is not about over improving. It is about positioning your home correctly from day one.
Pricing Strategy
Pricing is one of the most important decisions in the entire process.
The goal is not simply to list high or low. It is to price in a way that:
• Reflects current market data
• Encourages strong buyer interest
• Minimizes days on market
• Protects your equity
A well positioned home creates momentum. Momentum creates leverage.
Marketing & Exposure
Today’s buyers begin their search online. Professional presentation matters.
Marketing typically includes:
• Professional photography
• MLS exposure
• Online distribution across major real estate platforms
• Strategic communication with active agents and buyers
The objective is visibility, credibility, and qualified traffic.
Negotiation & Offer Review
An offer is more than a number.
Each offer is evaluated based on:
• Purchase price
• Financing terms
• Inspection contingencies
• Requested concessions
• Closing timeline
• Overall risk and strength
My role is to help you understand how each term affects your bottom line so you can make informed decisions with confidence.
Contract to Closing
Once an offer is accepted, timelines and contingencies begin.
This phase often includes:
• Home inspection
• Appraisal
• Financing approval
• Amendments or negotiations
• Title work and closing coordination
Managing these details carefully is what keeps transactions together and reduces surprises.
Considering Selling?
If you are thinking about selling, even in the next 6 to 12 months, starting with information gives you an advantage.
I have created a comprehensive Seller Guide that walks through each step in greater detail, including preparation checklists, contract explanations, and strategic considerations specific to our market.
For access to the full Seller Guide, contact me directly and I will send it to you.